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profile_cpx_large.jpgSimulated Driving Provides Real Environmental Benefits

A Surrey-based trucking firm could be on the way to saving itself a million dollars in fuel costs and, in doing so, dramatically reducing its fleet’s greenhouse gas emissions (GHG).  Keith Hebert with Coastal Pacific Express (CPx) says it’s all possible thanks to its high-tech driver education program.

“We’ve worked incredibly hard to get our company drivers and lease-operators to buy into the program,” says the fuel analyst, “and the driving simulator is the key to our success, because it gives us and the drivers themselves instant results.”

The simulator looks like a semi-tractor cab and comes with complete instrumentation so that, with the help of computerized images displayed on screens in front of the driver, it appears the driver is steering, accelerating and braking as if he or she is actually on the road.   The company is able to use software to realistically mimic the conditions drivers deal with everyday -- everything from traffic lights and congestion to steep hills.

“What we do is run the driver through a simulated course, show them where they can make improvements and then have the driver redo the course,” explains Hebert.  “It’s amazing to see how making a few changes can result in major improvements when it comes to reducing fuel consumption and GHG emissions.”

For now, CPx has been focusing on getting its company drivers through the program -- in particular those drivers who company records show have lower performance when factoring in data like speed, engine RPM and idling time.   But the high-tech driver education program will soon be offered to lease-operators.  Hebert doesn’t believe it will be a tough sell.

“When we tell drivers they can save a thousand dollars a month in fuel costs by driving more efficiently,” he explains,” I think they’ll jump at the chance to hop into the simulator.  It’s their money, but everyone benefits from the reduction in GHG emissions.”

The firm is sharing that information with more than just its drivers, though.  CPx is passing along details of its strategies, programs and the results to the other members of Green Fleet BC’s Fleet Manager’s Network.   While some people may look at sharing such information as helping their competitors, Hebert says keeping that open flow of information is a huge boost in the industry’s efforts to move ahead with environmentally friendly initiatives.

“Fleets like ours use millions of litres of fuel every year,” Hebert says, “and if there is a way we can use technology, like driving simulators, to reduce our overall fuel consumption, cut our GHG emissions and save a million dollars at the same time, we would be foolish not to implement it.”

E3 Fleet Partners

The E3 Fleet program reflects the commitment and expertise of many people, including some of the country’s most innovative fleet managers. All have a common passion – to see Canada’s fleets take a cleaner, green road to the future.

The Fraser Basin Council launched E3 Fleet in 2006 in cooperation with Climate Change Central (Alberta) and Fleet Challenge. Since October 2016, the program has been managed by Richmond Sustainability Initiatives (RSI).

The E3 Fleet Charter members were also pivotal to its success: Auto-Gas Propane, BC Hydro, BC Ministry of Environment, City of Coquitlam, Corporation of Delta, Enbridge, City of Hamilton, Hydro One, City of Kelowna, Township of Langley, District of Maple Ridge, City of North Vancouver, Novex Couriers, City of Prince George, District of Saanich, University of BC and Municipality of Whistler. We’ve enjoyed the journey so far, and it’s only just begun. Join us!

E3 Fleet in Brief

E3 Fleet is a Canada-wide program that helps public and private sector organizations green up their vehicle fleets.

E3 Fleet offers information and tools to help you increase fuel efficiency in your fleet, reduce harmful emissions, manage expenses, and incorporate new technologies, fuels and best management practices. We offer Fleet Review and Fleet Rating, unique opportunities for you to boost fleet performance and receive recognition for that achievement.



In October 2016 Richmond Sustainability Initiatives (RSI) assumed management of the E3 Fleet program from the Fraser Basin Council. RSI is recognized for its work on green transportation and green building projects across North America and is host to Fleet Challenge.

Reach Us

For more information on Fleet Challenge and the E3 Fleet Standards program, contact:

Roger Smith
Executive Director
Fleet Challenge and E3 Fleet Program

T: 416 418-9931

Jana Cervinka

Director, Communications and External Relations
T: 954 299 5885